Curriculum Involvement and Outcomes: Business

• Business Subject Guide
• BUS 200 Course Guide
• BUS 370 Course Guide
• BUS 400 Course Guide

1. Students will be able to distinguish the best search strategy from a list of possibilities.
2. Students will be able to evaluate the information they locate.
3. Students will be able to use all information (text, images, etc.) ethically.

Pamplin School of Business marketing faculty collaborated with Clark Library to develop the following outcomes:

1. Students will be able to identify marketing databases for differing levels of analysis (e.g., Macro, Industry, and Consumer)
2. Students will be able to locate individual firm and competitor information (e.g., product line width and depth)
3. Students will be able to evaluate sources (e.g., firm website, Google, vs. 3rd party)
4. Students will be able to implement methods, techniques for efficient searching (e.g., NAICS codes, Boolean operators: AND, OR, NOT, limiting searches to specific source types)
5. Students will be able to apply guidelines for business writing (e.g., proper citation formatting, HBR guides to better business writing)

1. Students will be able to identify finance databases.
2. Students will be able to recognize the authority of finance databases for different purposes.
3. Students will be able to search finance databases efficiently.

1. Students will be able to create maps of local demographics using geographic information systems.

1. Students will be able to identify relevant databases.
2. Students will be able to evaluate sources and select high-quality items.
3. Students will be able to incorporate industry context as well as local business information.