Library Guides: BUS 200: Principles of Marketing: Company Analysis

Sources for Mission Statement

Best bet: an "About" or "Investor Relations" page on the corporate website. Investor relations materials are available through Mergent Online and Nexis Uni's "Find a Company" portal.

Gale Business: Insights This link opens in a new window
Business journals and magazines, company profiles, market research reports, and more. Includes content from reference books such as Market Share Reporter, Business Rankings Annual, and Encyclopedia of Emerging Industries. Some full text.

Hoover's Company Profiles in Nexis Uni
Search for a company and select its report. Each report will have a "Competitors" section leading you to similar profiles.

Gale Business: Insights This link opens in a new window
Business journals and magazines, company profiles, market research reports, and more. Includes content from reference books such as Market Share Reporter, Business Rankings Annual, and Encyclopedia of Emerging Industries. Some full text.
Mergent Online This link opens in a new window
U.S. and international company data, including financials, equity pricing, insider trading, and institutional holdings. Includes some private companies. Sustainability module evaluates companies on Environment, Social, and Governance (ESG) criteria. Get to know the new Mergent Market Atlas interface! Restricted to UP students, faculty and staff, for research purposes only.