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University of Portland Clark Library

BUS 200: Principles of Marketing: General Trends

Social and Economic Factors

Trade Publications

Improve your understanding of the industry macro-environment
by searching these databases for industry publications:

Technology Trends

Trade Associations, Political and Legal Initiatives

Lobbyists represent trade associations in Congress and try to influence legislation. You can learn about the legislative issues that trade associations are concerned about by reading the lobbyists' quarterly activity reports which are archived at this site.

These databases provide lists of trade associations:

 

Another way to locate trade associations is to search the Internet and enter your industry name followed by the word "association," e.g., ["video games" association].

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