Library Guides: ENT 480: Creating a World-Class Venture: Demographics

Mintel Academic

Market research and consumer behavior reports focusing on the US, UK, and Europe.
Get a sense of the breakdown of a product market by gender, age, generation, race, income, geographic region, education, and more.

Subjects covered include automobiles, consumer products, food and drink, and technology.

How to find info:

Search box: searches report text. Attempts to match report titles.
Analytics link above banner: Takes you directly to interactive data tool

Statista

Will help you uncover Census data
Statista provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on 150 countries and over 600 industries.

Tips:

Search for your variables of interest, e.g., [age AND income]. You'll find reports such as "Median household income in the United States in 2017, by age of householder"

Census Data

Have you identified a demographic group of interest in Mintel, and want to learn how many of this group there are in a location within the United States? The U. S. Census Bureau can help! Data are from both the Decennial Census and the American Community Survey.

Census Data Community Profiles

Tips:

Want information about a racial or ethnic group? Select the Race and Ethnicity category.
For information by age, select People and Population.
To see the detailed data behind any brief profile, select the Table number, as shown below.