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ENT 480: Creating a World-Class Venture: Psychographics

APA PsycINFO

APA PsycInfo This link opens in a new window
Psychology and behavioral science journals, books, conference papers, and more. Some full text. 1887-

Coverage of (below are just a few APA subject terms):

Consumer Attitudes
Consumer Behavior
Emerging Adulthood (18-25 year olds)
Mental Health
Psychosocial Interventions
Well Being

Claritas PRIZM Segment Narratives

Identify consumer groups and their behaviors
The Claritas lifestyle segmentation system defines every household in the U.S. by distinct lifestyle types, called "segments", to provide you with a comprehensive picture of who lives where and what they are like.

Snapshot data only

Tips:

PRIZM Premier: Basic lifestyle and media profiles
P$YCLE: Financial lifestyle
Connexions: Technology lifestyle

Select Narrow Your Segments to filter by

Householder Age
Education
Employment
Race & Ethnicity
And more!

SimplyAnalytics

Get numbers of people in PRIZM Segments, or map their locations
Create an account to save your work. Use the Reference Guide to get started.

Tips:

To get to PRIZM data (Premier only):

Select the Data option from the left-hand sidebar.
Change the Browse By drop-down to Dataset.
Select PRIZM Premier US
Select Segments from the data panel
For each segment, select the three dots and then Use this Data Variable to add it to your project.

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