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University of Portland Clark Library

ENT 480: Creating a World-Class Venture: Psychographics


Coverage of (below are just a few APA subject terms):

  • Consumer Attitudes
  • Consumer Behavior
  • Emerging Adulthood (18-25 year olds)
  • Mental Health
  • Psychosocial Interventions
  • Well Being

Claritas PRIZM Segment Narratives

Snapshot data only


  • PRIZM Premier: Basic lifestyle and media profiles
  • P$YCLE: Financial lifestyle
  • Connexions: Technology lifestyle

Select Narrow Your Segments to filter by

  • Householder Age
  • Education
  • Employment
  • Race & Ethnicity
  • And more!



To get to PRIZM data (Premier only):

  1. Select the Data option from the left-hand sidebar. 
  2. Change the Browse By drop-down to Dataset.
  3. Select PRIZM Premier US
  4. Select Segments from the data panel
  5. For each segment, select the three dots and then Use this Data Variable to add it to your project. | 503.943.7111 or 800.841.8261 | 5000 N. Willamette Blvd., Portland, OR 97203-5798
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