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ENT 480: Creating a World-Class Venture: Psychographics

APA PsycINFO

APA PsycInfo
Psychology and behavioral science journals, books, conference papers, and more. Some full text. 1887-

Coverage of (below are just a few APA subject terms):

Consumer Attitudes
Consumer Behavior
Emerging Adulthood (18-25 year olds)
Mental Health
Psychosocial Interventions
Well Being

Claritas PRIZM Segment Narratives

Identify consumer groups and their behaviors
The Claritas lifestyle segmentation system defines every household in the U.S. by distinct lifestyle types, called "segments", to provide you with a comprehensive picture of who lives where and what they are like.

Snapshot data only

Tips:

PRIZM Premier: Basic lifestyle and media profiles
P$YCLE: Financial lifestyle
Connexions: Technology lifestyle

Select Narrow Your Segments to filter by

Householder Age
Education
Employment
Race & Ethnicity
And more!

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