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Claritas PRIZM Segment Narratives
Identify consumer groups and their behaviors
The Claritas lifestyle segmentation system defines every household in the U.S. by distinct lifestyle types, called "segments", to provide you with a comprehensive picture of who lives where and what they are like.
Snapshot data only
- PRIZM Premier: Basic lifestyle and media profiles
- P$YCLE: Financial lifestyle
- Connexions: Technology lifestyle
Select Narrow Your Segments to filter by
- Householder Age
- Race & Ethnicity
- And more!
To get to PRIZM data (Premier only):
- Select the Data option from the left-hand sidebar.
- Change the Browse By drop-down to Dataset.
- Select PRIZM Premier US
- Select Segments from the data panel
- For each segment, select the three dots and then Use this Data Variable to add it to your project.
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