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Claritas PRIZM Segment Narratives
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Identify consumer groups and their behaviors
The Claritas lifestyle segmentation system defines every household in the U.S. by distinct lifestyle types, called "segments", to provide you with a comprehensive picture of who lives where and what they are like.
Snapshot data only
Tips:
- PRIZM Premier: Basic lifestyle and media profiles
- P$YCLE: Financial lifestyle
- Connexions: Technology lifestyle
Select Narrow Your Segments to filter by
- Householder Age
- Education
- Employment
- Race & Ethnicity
- And more!
SimplyAnalytics
Tips:
To get to PRIZM data (Premier only):
- Select the Data option from the left-hand sidebar.
- Change the Browse By drop-down to Dataset.
- Select PRIZM Premier US
- Select Segments from the data panel
- For each segment, select the three dots and then Use this Data Variable to add it to your project.
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