ENV 111: Natural Hazards in the PNW: Popular Press

The phrase "popular press" refers to publications, such as newspapers and magazines, that can be easily read and understood by a general audience. Some focus on investigative reporting, some are independent, others cater to certain points of view, and some exist only to generate advertising revenue. 

How does scientific information find its way into the popular press? 

Editors are looking for content that their readers will find engaging. The writers working for these publications get leads on science stories from:

• Press releases from universities, research labs, government agencies, and professional associations
• Social media (for example: 100 Scientists on Twitter by Category; Earth Scientists on Twitter)
• Presentations given at scientific conferences and meetings
• Articles in scientific journals and trade publications

This humorous comic illustrates how science information travels from the scientists to your grandma!