ENV 310: Topics in Environmental Science: Popular Press

The popular press is used to refer to publications, such as newspapers and magazines, that can be easily read and understood by a general audience. Over time, newspapers, magazines, and online news providers develop a reputation. Some focus on investigative reporting, some are independent, others cater to certain points of view, and some exist only to generate advertising revenue. 

The writers (journalists and freelancers) are paid for their work. Many of them have an educational background, or training, in journalism or communications. An editorial board oversees the publication process and makes the final decision on which stories are published.

How does scientific information find its way into the popular press?

Editors are looking for content that their readers will find engaging. The writers working for these publications get leads on science stories from:

• Presentations given at scientific conferences and meetings
• Press releases from universities, research labs, and professional associations
• Articles in scientific journals and trade publications
• Social media (for example: 100 Scientists on Twitter by Category; Earth Scientists on Twitter)