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Company Research Tips
The information you will find on a company depends upon several factors. Before you begin your research, ask yourself these questions:
1. Are there variations of the company name?
Different research resources may use alternative spellings or abbreviations of a company name. Some databases require a ticker symbol to find company information.
2. Is the company public or private?
It is usually easier to find information on public companies, but you might find information on private companies in our resources.
3. What about the company's "family tree"?
Is it a parent company? Division of another? Foreign-owned? Family-owned?
4. Is the company newsworthy?
Companies tend to be in the news when they want media attention, when they are performing extremely well, or when they are having problems. Even a small private company may be considered newsworthy by local press.
To get help with these questions, start with a directory listing or company profile.
Adapted from Williams, T. (n.d.) Company Research Tips. Butler University. Retrieved from https://libguides.butler.edu/c.php?g=34071&p=217007
Gale Business Insights: Global
Business journals and magazines, company profiles, market research reports, and more. Includes content from reference books such as Market Share Reporter, Business Rankings Annual, and Encyclopedia of American Industries. Some full text.
Nexis Uni: Company Profiles
Search by company name or ticker to find a detailed company profile. Restricted to UP students, faculty and staff.
Contact Information and Competitors
Nexis Uni: Business -> then choose Create a Company List
Find, compare, and create lists of public and private companies around the world by NAICS code, geographic area (from country to zip code), revenue, number of employees, and more. Restricted to UP students, faculty and staff.
U.S. and international company data, including financials, equity pricing, insider trading, and institutional holdings. Includes some private companies. Sustainability module
evaluates companies on Environment, Social, and Governance (ESG) criteria. Restricted to UP students, faculty and staff, for research purposes only.
Hoover's Company Profiles in Nexis Uni
Search for a company and select its report. Each report will have a "Competitors" section leading you to similar profiles.
From CorpWatch, provides an interface for browsing information parsed from SEC filings about several hundred thousand U.S. publicly traded corporations and their foreign subsidiaries.
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