Consumer behavior data on landing page. Select "Expert Analytics" link in top toolbar to access full text market research and consumer behavior reports focusing on the US and 35 global markets. Learn how to download reports and spreadsheets.
From the Claritas web site: "Claritas' lifestyle segmentation systems define every household in the U.S. by distinct lifestyle types, called "segments", to provide you with a comprehensive picture of who lives where and what they are like. Marketers use these insights to create more effective and efficient marketing strategies."
MyBestSegments ZIP Code Look-up lets you view your neighborhood's household segments within any ZIP Code. Typically, a ZIP Code has over a dozen segments present, but to view your neighborhood's top five segments, along with a descriptive snapshot about each segment's characteristics for any Nielsen segmentation system, simply enter your 5-digit ZIP Code.
Create thematic maps and reports using demographic, business, and marketing data from US Census, Bureau of Labor Statistics, and Dun & Bradstreet, among other sources. Includes Claritas PRIZM Segment Narratives (Claritas site). You may create a personal account to save your work and customize the interface. Watch a video about SimplyAnalytics.
Create thematic maps and reports using demographic, business, and marketing data from US Census, Bureau of Labor Statistics, and Dun & Bradstreet, among other sources. Includes Claritas PRIZM Segment Narratives (Claritas site). You may create a personal account to save your work and customize the interface. Watch a video about SimplyAnalytics.