From the Claritas web site: "Claritas' lifestyle segmentation systems define every household in the U.S. by distinct lifestyle types, called "segments", to provide you with a comprehensive picture of who lives where and what they are like. Marketers use these insights to create more effective and efficient marketing strategies."
MyBestSegments ZIP Code Look-up lets you view your neighborhood's household segments within any ZIP Code. Typically, a ZIP Code has over a dozen segments present, but to view your neighborhood's top five segments, along with a descriptive snapshot about each segment's characteristics for any Nielsen segmentation system, simply enter your 5-digit ZIP Code.
Web-based mapping, analytics, and data visualization application using demographic, business, and marketing data including American Community Survey, Consumer Expenditures Survey, and over 5 million business points from Dun & Bradstreet, and other sources. Includes Claritas PRIZM Segment Narratives to help understand lifestyle characteristics of places (Claritas site). You may create a personal account to save your work and customize the interface. Watch a video about SimplyAnalytics.
Web-based mapping, analytics, and data visualization application using demographic, business, and marketing data including American Community Survey, Consumer Expenditures Survey, and over 5 million business points from Dun & Bradstreet, and other sources. Includes Claritas PRIZM Segment Narratives to help understand lifestyle characteristics of places (Claritas site). You may create a personal account to save your work and customize the interface. Watch a video about SimplyAnalytics.
