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Full text market research and consumer behavior reports focusing on the US.
Claritas MyBestSegments Zip Code Lookup
From the Claritas web site: "Claritas' lifestyle segmentation systems define every household in the U.S. by distinct lifestyle types, called "segments", to provide you with a comprehensive picture of who lives where and what they are like. Marketers use these insights to create more effective and efficient marketing strategies."
Esri Zip Lookup
Enter a zip code and see statistics and narrative summaries of the population, provided by Esri's Tapestry program.
Psychology and behavioral science journals, books, conference papers, and more. Some full text. 1887-
Create thematic maps and reports using demographic, business, and marketing data. Includes Claritas PRIZM Segment Narratives (Claritas site
). You may create a personal account to save your work and customize the interface. Watch a video about SimplyAnalytics.
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