Library Guides: BUS 371: Consumer Behavior: Industry Analysis

NAICS Lookup

Using one of the databases below look up your company or a well-known competitor in the same industry. The resulting company profile will provide several NAICS codes for your industry. The NAICS code can then be used to search for articles and reports in databases.

* Hoover's Company Profiles in Nexis Uni (Multiple codes, scroll to "Market And Industry" section)
* Mergent Online (Single code in banner; additional codes in "Business" sub-tab under "Company Details" tab)

Industry Statistics

Sports Market Analytics This link opens in a new window
Market research and industry news covering sports equipment sales, sports participation, sports broadcasting, sports sponsorship and sports marketing. Full text.

Reports and Articles

IBISWorld This link opens in a new window
The United States' most comprehensive collection of Industry Market Research.
Bizminer This link opens in a new window
Provides industry and area specific financial benchmarks as well as market statistics.

Statista Consumer Market Reports
Presents the key performance indicators – sales, revenues and prices – of the most important consumer markets worldwide.
Statista Industry Reports
Select a category to see charts and sub-category reports, for worldwide markets as well as US and other countries.
Gale Business: Insights / Browse Industries
Drill down through the NAICS hierarchy or search by keyword. Link to reports on top companies globally or in one of 16 countries, and to reports on emerging industries as well as reports from Plunkett Research.

Business Source Premier This link opens in a new window
Business journals and magazines, as well as company, industry, country, and market research reports. Some full text. 1922-