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Using one of the databases below look up your company or a well-known competitor in the same industry. The resulting company profile will provide several NAICS codes for your industry. The NAICS code can then be used to search for articles and reports in databases.
* Hoover's Company Profiles in Nexis Uni (Multiple codes, scroll to "Market And Industry" section)
* Mergent Online (Single code in banner; additional codes in "Business" sub-tab under "Company Details" tab)
Sports Market Analytics This link opens in a new window
Market research and industry news covering sports equipment sales, sports participation, sports broadcasting, sports sponsorship and sports marketing. Full text.
Reports and Articles
Search by NAICS code for comprehensive results.
IBISWorld This link opens in a new window
The United States' most comprehensive collection of Industry Market Research and Industry Risk Ratings. Use USA.gov
to look up "Key External Drivers.
Bizminer This link opens in a new window
Provides industry and area specific financial benchmarks as well as market statistics.
Statista Consumer Market Reports
Presents the key performance indicators – sales, revenues and prices – of the most important consumer markets worldwide.
Statista Industry Reports
Select a category to see charts and sub-category reports, for worldwide markets as well as US and other countries.
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