Business journals and magazines, company profiles, market research reports, and more. Includes content from reference books such as Market Share Reporter, Business Rankings Annual, and Encyclopedia of Emerging Industries. Some full text.
Market research and industry news covering sports equipment sales, sports participation, sports broadcasting, sports sponsorship and sports marketing. Full text.
Statista provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on 150 countries and over 600 industries.
Overview of what consumers are thinking, featuring survey data on usage, behavior and attitudes, opinions and preferences. Get to know the customers in different countries and industries.
From the Claritas web site: "Claritas' lifestyle segmentation systems define every household in the U.S. by distinct lifestyle types, called "segments", to provide you with a comprehensive picture of who lives where and what they are like. Marketers use these insights to create more effective and efficient marketing strategies."
MyBestSegments ZIP Code Look-up lets you view your neighborhood's household segments within any ZIP Code. Typically, a ZIP Code has over a dozen segments present, but to view your neighborhood's top five segments, along with a descriptive snapshot about each segment's characteristics for any Nielsen segmentation system, simply enter your 5-digit ZIP Code.
