Business journals and magazines, company profiles, market research reports, and more. Includes content from reference books such as Market Share Reporter, Business Rankings Annual, and Encyclopedia of Emerging Industries. Some full text.
From the Claritas web site: "Claritas' lifestyle segmentation systems define every household in the U.S. by distinct lifestyle types, called "segments", to provide you with a comprehensive picture of who lives where and what they are like. Marketers use these insights to create more effective and efficient marketing strategies."
MyBestSegments ZIP Code Look-up lets you view your neighborhood's household segments within any ZIP Code. Typically, a ZIP Code has over a dozen segments present, but to view your neighborhood's top five segments, along with a descriptive snapshot about each segment's characteristics for any Nielsen segmentation system, simply enter your 5-digit ZIP Code.
Create thematic maps and reports using demographic, business, and marketing data from US Census, Bureau of Labor Statistics, and Dun & Bradstreet, among other sources. Includes Claritas PRIZM Segment Narratives (Claritas site). You may create a personal account to save your work and customize the interface. Watch a video about SimplyAnalytics.
Statistics
Mintel Market Sizes -- no longer available
Clark Library has replaced Market Sizes and with the Mintel Global Consumer Survey, which is available in the Mintel Consumer Data database by filtering on the Comparative Multi-Market survey type..
Create thematic maps and reports using demographic, business, and marketing data from US Census, Bureau of Labor Statistics, and Dun & Bradstreet, among other sources. Includes Claritas PRIZM Segment Narratives (Claritas site). You may create a personal account to save your work and customize the interface. Watch a video about SimplyAnalytics.
Market research and industry news covering sports equipment sales, sports participation, sports broadcasting, sports sponsorship and sports marketing. Full text.
Statista provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on 150 countries and over 600 industries.
MyBestSegments ZIP Code Look-up lets you view your neighborhood's household segments within any ZIP Code. Typically, a ZIP Code has over a dozen segments present, but to view your neighborhood's top five segments, along with a descriptive snapshot about each segment's characteristics for any Nielsen segmentation system, simply enter your 5-digit ZIP Code.
