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University of Portland Clark Library

BUS 400: Strategic Management: Beer Industry

Articles & Reports

Taylor, Scott, and DiPietro, Robin B. “Segmenting Craft Beer Drinkers: An Analysis of Motivations, Willingness to Pay, and Repeat Patronage Intentions.” International Journal of Hospitality & Tourism Administration., vol. 20, no. 4, Haworth Press, 2019, pp. 423–48, doi:10.1080/15256480.2017.1397585.

Books about Craft Beer

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