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BUS 400: Strategic Management: STEEPD (Macro-Environment)


No database will give you a packaged STEEPD report.  Many industry reports will present some of the STEEPD factors without calling them out by name. Use the resources on this page, on the Industry Background page, and elsewhere on this guide to assemble your analysis.

S = Social / Cultural | T = Technological | E = Economic
E = Environmental | P = Political | D = Demographic

You'll also find help on this page on Trade Associations and Trade Publications, which might also provide macro-environment information.

Social / Cultural


Economic Factors

Trade Associations

Industry associations can be a gold mine of information about trends, market share, consumer behavior, and more! Follow these steps to locate associations within your industry:These databases provide lists of trade associations:
* Business Insights: Global
* Mintel Academic

* Encyclopedia of Associations, covers more than 23,000 organizations in categories such as trade, business, and commercial; legal, governmental, public administration, and military; cultural; educational; veterans, hereditary, and patriotic; athletic and sports; fan clubs, and many more.

Another way to locate trade associations is to search the Internet:




Trade Publications

Improve your understanding of the industry macro-environment
by searching these databases for industry publications: | 503.943.7111 or 800.841.8261 | 5000 N. Willamette Blvd., Portland, OR 97203-5798
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