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University of Portland Clark Library

BUS 470: Marketing Research: Welcome!

Welcome

Welcome, BUS 470 students! These selected resources will help you locate secondary data to help you understand macroeconomic trends, industry characteristics, competitors, and customer segments.

Background Reading

Your BUS 370 Librarian: Heidi Senior

Contact:
Heidi Senior (she/her)
503.943.8037
senior@up.edu
@senior on Teams
Chat with a librarian

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