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BUS 470: Marketing Research: Industry Characteristics

Industry Research

Do you know the North American Industry Classification System (NAICS, pronounced "nakes") code for the industry you are researching? 

The federal government assigns these codes to business establishments for data collection and reporting purposes.  Many research resources, such as databases, utilize NAICS codes for searching purposes, to provide a uniform name for industries.

For example: does a particular database call your industry "shoes" or "footwear"? "Apparel" or "clothing"? If you have the NAICS code in hand, you don't have to worry about the words the database uses.

Find NAICS codes for a specific industry using one of the resources below.


Trade Associations

Industry associations can be a gold mine of information about trends, market share, consumer behavior, and more! Follow these steps to locate associations within your industry:

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