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Welcome, BUS 470 students! These selected resources will help you locate secondary data to help you understand macroeconomic trends, industry characteristics, competitors, and customer segments.
Key Concepts in Marketing by
Call Number: Available online
Introduces and examines the key issues, methods, models and debates that define the field of marketing today.
Your BUS 370 Librarian: Heidi Senior
Heidi Senior (she/her)
@senior on Teams
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