Pamplin School of Business marketing faculty collaborated with Clark Library to develop the following outcomes:
- Students will be able to identify marketing databases for differing levels of analysis (e.g., Macro, Industry, and Consumer)
- Students will be able to locate individual firm and competitor information (e.g., product line width and depth)
- Students will be able to evaluate sources (e.g., firm website, Google, vs. 3rd party)
- Students will be able to implement methods, techniques for efficient searching (e.g., NAICS codes, Boolean operators: AND, OR, NOT, limiting searches to specific source types)
- Students will be able to apply guidelines for business writing (e.g., proper citation formatting, HBR guides to better business writing)